Indian Stocks | Mutual Funds

Indian Stocks | Mutual Funds

LEMONN

LEMONN

Role

Product designer for stocks and mutual funds

and pro version of stocks (web)

one of two Founding designers for stocks vertical - Lemonn

Project Type

Building an Indian stocks app from the ground up

Overhauling the mutual funds interface

Prioritizing user experience and interface design

Industry

Finance Technology

Indian Stocks | Mutual Funds | Crypto

CoinSwitch & Lemonn

Lemonn's aim is to offer a smooth platform that reduces the learning barrier, thereby allowing everyone to trade and invest with confidence. Stocks aren't merely figures—they require conscientiousness. Such methodology persuades users to become active traders and investors. Moreover, Lemonn has integrated the Mutual Funds segment, thus regularizing it for clients from other platforms.

Lemonn's aim is to offer a smooth platform that reduces the learning barrier, thereby allowing everyone to trade and invest with confidence. Stocks aren't merely figures—they require conscientiousness. Such methodology persuades users to become active traders and investors. Moreover, Lemonn has integrated the Mutual Funds segment, thus regularizing it for clients from other platforms.

Context

Overall Goals

Overall

Goals

Discoverability

of stocks

Helping users to navigate to lesser or unknown stocks which are already listed in the market. These are moving stocks but get lost amongst the stocks which are infamous or in news.

Minimize learning curve

for any buy/sell flow

Stock market and investing are already very overwhelming terms for the new users. The fear revolves around not able to understand the fundamentals and landing in a risky situation. minimizing the learning curve is one goal for faster execution.

Decision making

better and faster

Helping users to make better descisions faster is another aim as there can be n numbers of gainers or losers all the user needs is a summary of it to make their decisions faster.

Phase 1 | STWT

Phase 1 | STWT

Consists of the initial designs and approach for SEBI's approval

Phase 2 | MVP

Phase 2 | MVP

Final MVP designs, ready for launch (April 2024)

Phase 3 | Post launch

Phase 3 | Post launch

Includes designs post user testing and reviews

Check Lemonn here

Check Lemonn here