How I introduced discovering stocks
One of Lemonn's major goal was to make the new user adapt to investment and discover, below is a brief overview of how I started with the problem.
Role
Product designer
Time
June 2023
Goal
Learnability | engagement
58.24%
Click rates
63.33%
Asset page conversion
Aim
Lemonn aims to target the users who are new to the stock market, have less knowledge and for whom stock discovery is a problem.
Opportunity
Note: All these assumptions were validated by 12 user interviews, done with users who are planning to invest and have not really started yet
The brokers are usually very serious, makes sense as they are dealing with money, but for new users that is what starts making investing overwhelming.
Here I grabbed an opportunity to make stocks fun with increasing learnability and stock discovery.
Approach
There can be several ways to solve stock discovery, but let the users decide which way they need it.
Understanding the problem
Validating assumptions
Brainstorming on possible solutions
Finalising 3 solutions
User testing
launch
Ideation
Products matched to stocks
Buckets created with products clubbed with stocks and and the user eventually knows how much of a particular company they are using on a day to day basis.
Products matched to stocks
Buckets created with products clubbed with stocks and and the user eventually knows how much of a particular company they are using on a day to day basis.
Iterations
Products matched to stocks
Buckets created with products clubbed with stocks and and the user eventually knows how much of a particular company they are using on a day to day basis.
Stocks to product matching
Users selecting a stock and then selecting the products which belong to it, the process gives incentives to the users which in return gives free brokerage.
Design goal: Learnability | Discoverability
Allowing users to
discover stocks
How users relate stocks to the brands they use on a daily basis was still very unexplored, hence exploring
User scenario: Any new user is overwhelmed by landing on a stocks app, for them making a decision to invest is a big step but what next? They need something comforting, which engages them with the UI, I will call it a developing interest phase.
Above solution was finalised after User testing
Currently we are starting to scale the game to a more incentive driven flow with a better journey, the work is in progress
After understanding what relates to the users more and how users think of the flow we launched this in the mvp, where the CTA on the enrty point led to a CTR of 50%-60% and there was seen a good asset page conversion to about 60%-65%.
View post launch interation
